I wrote a description where I tried to explain link schemes and the affect they have on a web site. I was pleased to see that within just a couple of days, my description was on the first page of Google results when one searches for "link schemes".
But check out what else is on that first page. Here is a website that defines link schemes as something very different...
This non-profit group in the UK has a wonderful outreach program designed to help elderly persons in the community. Here is how they define "link scheme"...
"Link schemes are community based initiatives that aim to improve the quality of life for disadvantaged, elderly or infirm people by providing a structured good neighbour service delivered by volunteers from within the local community."
See their "link scheme" page.
Just thought it was a funny example of where a search term that has one meaning to most people may have other meanings. Google works pretty good at this type of thing.
Another example is "spam". The over riding use of the word "spam" is not the luncheon meat in a can, but go to Google and search for "spam" and you will see what I mean.
Google recommends that you "avoid" link schemes, but I do not think they mean these. :)
The other reason that Google has to work hard is because of SEOmoz, who are shamelessly attempting to alter the virginal pristinity of Google's results by promoting a contest in which the words Greatest Living American are linked to a page that promotes Colbert of the Colbert repor. I am utterly opposed to this sort of nonsense so I absolutely refuse to participate in the Greatest Living American experiment. It would be way below me to promote the nonsense that can be found here
If the author of this wants to be taken seriously, I suggest using a name that doesn't have "fish" in it.